We have all heard the phrase – Data is the new gold. Even though it is a very catchy and memorable statement; few stop and explore how deep the parallels between the two resources go. Both resources start life in raw form. Both yield the best value if extracted efficiently. Both are highly sought after in raw form by legitimate and not-so-legitimate miners. And both have a dark side that goes unnoticed most of the time, but ever so often is cast in the limelight.